Seed ecommerce investors in the UK
Seed-stage companies are raising their first priced rounds. These are usually SEIS and EIS rounds from angels, syndicates, crowdfunding platforms and seed funds. Consumer brands and online retailers often raise from crowdfunding platforms and large groups of angels, alongside a smaller set of consumer-focused funds. 1,191 investor-backed seed retail and ecommerce companies are in Pulse, and 204 raised a first funding round in the last year.
- Investor-backed companies
- 1,191
- Active investors, 2 years
- 2,686
- Rounds, 2 years
- 811
- Median round
- £50k
Who is investing
In the last two years 239 funds, firms and family offices and 2,443 angels took shares in seed retail and ecommerce companies, with the latest round in Nov 2026. These are the firms backing the most of these companies:
| Firm | Type | Companies |
|---|---|---|
| SFC Capital | Fund or investment firm | 8 companies |
| Ascension | Fund or investment firm | 5 companies |
| Odin Investments Limited | Fund or investment firm | 4 companies |
| SyndicateRoom | Fund or investment firm | 3 companies |
| SyndicateRoom BBI | Fund or investment firm | 3 companies |
| Av II GP LLP As General Partner of Ada Ventures II LP | Fund or investment firm | 2 companies |
| Anotherway Ventures | Fund or investment firm | 2 companies |
| Boost Fund 1 L.P. | Fund or investment firm | 2 companies |
See all 2,686 active investors, including angels, with what they've backed, estimated cheque sizes and who they invest alongside.
Rounds and valuations
Over the last two years, 811 funding rounds were raised by seed retail and ecommerce companies, an estimated £113.5m, with a median round of about £50k. 204 of the companies raised their first priced round in the last 12 months. 49% of these valuations carry a High confidence rating.
How Retail and ecommerce compares
Retail and ecommerce companies make up 2% of the 74,284 investor-backed companies in Pulse. The median round of £50k is below the £176k median for the whole UK market. The most active firm in these companies is SFC Capital, in 8 companies.
Questions
How many investors back seed retail and ecommerce companies?
Pulse found 2,686 outside investors taking shares in seed retail and ecommerce companies in the last two years: 239 funds, firms and family offices, and 2,443 angels.
How much do seed retail and ecommerce companies raise?
Over the last two years 811 rounds were raised, an estimated £113.5m in total. The median round was about £50k.
How accurate are the amounts?
They are Pulse estimates, each with a confidence rating. 49% of recent valuations here carry a High confidence rating; the rest are marked Medium or Low.
Can I see every investor?
Pulse subscribers see every outside investor by name, with portfolios and co-investors, from £39.99 a month plus VAT (£47.99 inc. VAT). Contact details are not included and names are not linked to personal profiles.