Retail and ecommerce investors in the UK
Consumer brands and online retailers often raise from crowdfunding platforms and large groups of angels, alongside a smaller set of consumer-focused funds. 7,129 investor-backed retail and ecommerce companies are in Pulse, and 242 raised a first funding round in the last year.
- Investor-backed companies
- 7,129
- Active investors, 2 years
- 10,715
- Rounds, 2 years
- 1,627
- Median round
- £100k
Who is investing
In the last two years 1,263 funds, firms and family offices and 9,416 angels took shares in retail and ecommerce companies, with the latest round in Nov 2026. These are the firms backing the most of these companies:
| Firm | Type | Companies |
|---|---|---|
| Odin Investments Limited | Fund or investment firm | 27 companies |
| SyndicateRoom | Fund or investment firm | 25 companies |
| SyndicateRoom BBI | Fund or investment firm | 20 companies |
| SFC Capital | Fund or investment firm | 16 companies |
| Ascension | Fund or investment firm | 12 companies |
| Jamjar Investments | Fund or investment firm | 12 companies |
| Active Partners | Fund or investment firm | 9 companies |
| SFC BBI | Fund or investment firm | 8 companies |
See all 10,715 active investors, including angels, with what they've backed, estimated cheque sizes and who they invest alongside.
Rounds and valuations
Over the last two years, 1,627 funding rounds were raised by retail and ecommerce companies, an estimated £2.29bn, with a median round of about £100k. 242 of the companies raised their first priced round in the last 12 months. 43% of these valuations carry a High confidence rating.
How Retail and ecommerce compares
Retail and ecommerce companies make up 10% of the 74,284 investor-backed companies in Pulse. The median round of £100k is below the £176k median for the whole UK market. By stage, 1,191 are at seed, 421 are at venture stage, 308 have exited. The most active firm in these companies is Odin Investments Limited, in 27 companies.
Questions
How many investors back retail and ecommerce companies?
Pulse found 10,715 outside investors taking shares in retail and ecommerce companies in the last two years: 1,263 funds, firms and family offices, and 9,416 angels.
How much do retail and ecommerce companies raise?
Over the last two years 1,627 rounds were raised, an estimated £2.29bn in total. The median round was about £100k.
How accurate are the amounts?
They are Pulse estimates, each with a confidence rating. 43% of recent valuations here carry a High confidence rating; the rest are marked Medium or Low.
Can I see every investor?
Pulse subscribers see every outside investor by name, with portfolios and co-investors, from £39.99 a month plus VAT (£47.99 inc. VAT). Contact details are not included and names are not linked to personal profiles.